McDonald’s franchise lesson
There are some countries (like some former Soviet Union republics) where still there is no legislation about franchise. But even there You will meet McDonald’s restaurants. Certainly they do not use the word “franchising” during the registration. Usually it’s organized as joint venture but all the other characteristics remain the same.
At one business seminar I’ve heard a question: can anybody cook the hamburger better and tastier than McDonald’s? Most of people said that they not only can but the cook better hamburgers. But then the trainer asked the second question. Can you create a business system that will operate as efficient as McDonald’s? The silence has been established….
You can criticize their food, you can dislike their traditions… But being honest to yourself you will agree that their business system – the franchising system –is one of the best since 1955.
Create such a system for you business and you’ll become enough rich for the rest of your life. And students will study the history of you company!
By the way, McDonald’s has more than 30,000 franchisees. And you? 