objectives at Business Franchise

Before you start your business (either franchise or not) you need to lay the foundation. I’ve found rather interesting material about project management and business planning and want to share it with my readers with my comments. The material covers impressive project management feats — including some tactics that will dazzle coworkers, whether above or below you on the corporate ladder, helps to understand your project objectives and actually know how to meet each one and many other things.
Conventional project management states that you have three general variables in a project: schedule, budget, and quality. Pick the two you like best and let the others slide. In other words, most project managers and businessmen start their projects with the goal of being only mostly successful. What if you could get things done ahead of time (not just on time) and under budget (not just on budget)? What if you accomplished these feats while maintaining the desired quality? You would be a super project manager. To achieve this you need to know that organization is the key to successful project management and business.
You need to learn how to set goals and then reach them. You need to understand how meet your goals through well-timed and well-executed communication and decision making. As a result you will have the added benefit of being able to eliminate do-nothing meetings and time-wasting distractions ! Learning these skills will help you manage yourself, your team, and your business. Using these skills will ensure that your company’s effectiveness is recognized and rewarded. And this recognition is not only words but money, real money!

Karl Marx is dead. The inventor of communism is lying in a grave at London Highgate cemetery. But the ideas he has presented to the society are still alive and prosperous. Moreover they are taking their place today. We are turning to them today. If it is hard to you to believe me you have to read Funky Business by Kjel A. Nordstrem and Jonas Ridderstrale. You will know a lot about modern economic trends and Karl Marx. They are speaking about the value of workers and especially about the value of their brains and ideas.
They were clever guys – Karl Marx, Friedrich Engels, Vladimir Lenin, Mao, Che Gevara and all other communist leaders. They were nations’ leaders. And they knew the clue idea that people not the capital are the most important production resource.
And they knew the power of unions. It seems to me that even today we are not realizing the importance and power of united people. But those guys knew.
El pueblo unido jamas sera vencido! That is the Spanish expression that means “United people will never be defeated”. It became famous during the Cuba revolution. It’s the beginning of revolution hymn. And it had become very popular in sixties. Comandante Che was definitely right. Synergetic effect is the key.
2 + 2 = 7.
The system is much more than the sum of its elements.
And united people can reach unbelievable achievements. That is the thing that brings success to revolutions.
And that is the thing that brings success to franchises. That is an American way to unite people.
Do you need examples? I have them.
Let’s examine Holiday Inn. Good franchise system I think. Holiday Inn was recognized in 2001 by Franchise Times as a Top 100 Franchise Chain. So the system is good enough.
This chain of hotels was organized in 1952 by homebuilder Kemmons Wilson to provide inexpensive family accommodation for travelers within the USA. Its franchise system allowed Holiday Inn to grow up dramatically. By 1958 there were 50 Inns across the USA, 100 by 1959, 500 by 1964, and the 1000th Holiday Inn opened in San Antonio, Texas in 1968. The chain dominated the motel market, leveraged its innovative Holidex reservation system, put considerable financial pressure on traditional hotels, and set the standard for its competitors like Ramada Inns, Travelodge, Howard Johnson’s, and Days Inn. By 1972, when Wilson was featured on the cover of Time Magazine, there were over 1,400 Holiday Inn hotels worldwide.
Many think that the main reason of that irrepressible raise of Holiday Inn is its original creed that the properties should be standardized, clean, predictable, family-friendly, and readily accessible to road travelers. But I know one more important reason. It is the unity of the chain.
In 1955 just in three year from setting up that business Kemmons Wilson created an organization of Holiday Inn franchisees, which were charged with reviewing issues important to the Holiday Inn Hotel system. One year later it had been transformed into National Association of Holiday Inns. In 1959, it changed its name to the International Association of Holiday Inns to reflect the geographic expansion of our membership. Today, it is known as International Association of Holiday Inns Owners’ Association (IAHI).
The creation of that organization has driven Holiday Inn to its tremendous spurt.
Today the IAHI represents the interests of nearly 3,000 owners and operators of InterContinental Hotels Group (IHG) hotel brands, including:

• Crowne Plaza Hotels and Resorts
  
• Holiday Inn Hotels and Resorts
  
• Holiday Inn Express
• Staybridge Suites
• Candlewood Suites

The mission of the IAHI, as it stated on their site, is to operate an association of hotel owners and operators that create a multi-level forum for exchange of information, ideas and best practices between franchisees and IHG company executives. As a result of this process owners and operators will enhance the value of their license agreement and IHG executives will gain insight to better achieve company goals. 
The International Association of Holiday Inns Owners’ Association is focused on 3 main objectives to help promote members’ long-term interests:

• Increasing hotel revenues and market share growth.
  
• Achieving earnings before interests and taxes, operating profit, and return on investment that surpasses the competitive set for each brand.
  
• Creating long-term brand and hotel asset value through excellent brands, quality operations, superior marketing, and team member development.
  

The International Association of Holiday Inns Owners’ Association also effectively represents members’ interests to the broader hotel industry on legislative issues, along with vendors and other resources, helping to achieve the objectives outlined above.
 The organization that shares the experience, promotes franchisees, teaches them is the key factor of Holiday Inn’s success. It makes entrepreneurs feel comfortable within the franchise system. It provides a kind of support to franchisees even if it has to lobby their interests through franchisor. As a result people are willing to invest large amounts of money (Holiday Inn franchisee’s total investment differs from 1 to 10 million dollars) in this business providing it by an extremely quick development.

The first thing to think about is type of business. When they say “TYPE of BUSINESS” they mean a lot of different factors.
On the one hand they say that almost every small business company can apply for the SBA loan. On the other they carefully evaluate the company’s current and prospective activity. The general evaluation criteria include:
-to be the US resident;
-to get financial resources from other sources too, including personal savings;
-to operate for profit (the SBA does not work with charitable, religious, or other non-profit or eleemosynary institutions, government-owned corporations, consumer and marketing cooperatives, and churches and organizations promoting religious objectives)
 
What about franchises? They are eligible but only if franchisee makes financial decisions independently (the situation when franchisor deals with accounting and financial management is the first sign that franchisee will not get financing or guaranty from the SBA).
 
Speaking about business sphere I need to say that they can be divided into 3 groups:
I. Completely eligible (those not included into groups II and III)
 
II. Eligible with some limitations or restrictions
1. Businesses in agricultural sphere and farms. They can get financing and guaranty from the SBA but government wants them to turn to the Farm Service Agency (FSA) and check their financing and supporting programs first. It’s rather logical, I think…
2. Business in fishing sphere. It’s the same situation as in agricultural sphere. Government wants them to contact their specialized organization first - the National Marine Fisheries Service (NMFS), a part of the Department of Commerce.
3. Businesses in medical sphere (hospitals, clinics, emergency outpatient facilities, and medical and dental laboratories, convalescent and nursing homes). They are eligible if they have a proper medical license from the appropriate government agency.
 
III. Not eligible business.
There are some business spheres that are not supported by government programs in general and by the SBA program in particular. But I need to say that in my mind they are not associated with franchise business (maybe except some spheres in gambling…). They are:
1. Any form of illegal business (no comments)
2. Real estate investment. As I understand it doesn’t mean that government dislike that form of business or consider it something worthless. It’s rather reasonable as investment business consider real estate as a something short-term, as the object of business, but not capital or factor of production. And it conflicts with the main idea of small-business loan programs of the SBA – to help buying long-term assets to be used in production of goods or providing services.
3. The same relations exist toward other speculating activities (firms getting profits from fluctuations in price rather than through the normal course of trade). Also I can state that such types of business is too risky for the government as I think…
4. The companies that do not produce goods or provide services (companies dealing with money – financial institutions, banks, insurance companies on the one hand and gambling companies like casinos on the other). I think that they can easily survive without government support …
 
What else do you need to consider in order to become eligible for the SBA programs except types of business? You need to present for what purposes you are going to use that money. Read my next article to learn what purposes are OK and what are not…

While searching the web I met a lot of advices how to choose the best franchise. So, I decided to create a test that can be helpful during the franchise choosing process. I ask you to be charitable… and your comments are highly appreciated.
 The rules of the test:
-try to be as honest as possible;
-you have to answer all the questions;
-each answer ranges from 1 to 10 points;
-for every question I provide an explanation of the lowest and the highest variants but you can choose any in between.
 

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 QUESTIONS:
A. Does the Franchise meet your own personal and financial objectives?
1 point for – absolutely no;
10 points for – perfectly.
 

B. Does the Franchise represent the industry or business sphere that you like?
1 point for – you were never interested in that sphere;
10 points for – this was your lifelong ambition.
 C. What do you think about the franchisor’s company and/or people?
1 point for – you know little about the company and the people or you do not trust them;
10 points for – you trust the company and the people and you believe they have enough knowledge, expertise, financial resources, and commitment to develop and improve a business.
 

D. What is your attitude to products and services offered by your possible franchise?
1 point for – you never tried the products yourself and you think it’s strange why people spend money for them;
10 points for – you like that products yourself and you are sure that they will be demanded by consumers during the life of the franchise.
 E. Are you satisfied with what will you get for you franchise fee and royalty payments?
1 point for – you feel that franchise fee and royalty payments are too high and you are sure that you can spend that money much better yourself;
10 points for – you see that franchisor is ready to provide programs, guidance, and other forms of assistance which you are persuaded and all that programs are worth the money you pay to the franchisor.
 

F. Is franchisee protected from legal side?
1 point for – the agreement protects the franchisor’s rights but says nothing or very little about franchisee;
10 points for – your lawyer states that franchise agreement covers all the possible situations in your future business.
 G. Have franchisor provided you a disclosure?
1 point for – not at all or it contains the information that you can’t believe;
10 points for – you are completely satisfied with the disclosure.
 

EXPLANATION
0-30 – this Franchise is not right for you;
31-50 – you may continue thinking about this business but I suggest you to ask for advice and to study it better;
51-70 – you can do the next step toward buying this Franchise.
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 I ask everybody to evaluate my ‘Franchise test’ and send me comments. Thank you in advance!

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